Make Money Online and Adsense Income Guide in Malaysia|Make Money Online with Google Adsense Tips by Malaysia Blogger

Gokul Rajaram: Godfather of Adsense

You probably enjoy your adsense income these days but do you know who made Adsense alive? Adsense started been made by Gokul Rajaram with his four engineers in early 2003. In 2^nd November 2007, he leaving Google Inc and starting his own company.

When Gokul Rajaram joined the company in January 2003, Brin and Wojcicki were cooking up an idea to sell advertising space to run relevant ads on publishers’ websites. They saw huge growth potential for AdSense based on the early success the year before of AdWords, which allows advertisers to bid for prime real estate on Google’s site whenever a person performs keyword searches.

AdSense has revolutionized web publishing by turning blogs and content sites into profitable businesses. In the third quarter, Google generated $1.45 billion from AdSense, a third of its revenue.

“It was a high level concept back then,”Gokul Rajaram says. “Google had already understood how to match keywords with URLs, so the next step was building a matching algorithm and create an advertising system around it. Sergey had a mandate to launch it in June 2003. So we had less than six months.”

Gokul Rajaram considered staying on to handle the integration of DoubleClick, the display-advertising network that Google announced in April it was acquiring for $3.1 billion. But he says he misses working on a small team and he hopes to recreate the startup environment when he launches his own company.

“When we started AdSense, it was just me and four engineers,”Gokul Rajaram says. “The night before we launched, Sergey spent five hours with me testing the system and pointing out bugs.”

Gokul Rajaram Background

Earlier in his career, Gokul Rajaram was a Technical Lead at Juno Online, an early internet service provider that is now part of United Online, the second largest ISP in the US. At Juno, he was part of the team that developed Juno’s online advertising platform.Gokul Rajaram has also worked as a Software Engineer at Sun Microsystems, and as a Product Manager at Onetta, a telecom hardware company.

Rajaram earned his M.B.A. from the MIT Sloan School of Management, his M.S. in Computer Science from the University of Texas at Austin, and his B.Tech in Computer Science from the Indian institute of Technology, Kanpur, where he was awarded the President of India’s Gold Medal for being class valedictorian.