Realities of Making Online Income in 2008

Filed Under (Earn Money Online, Entrepreneur Tips, Google AdSense, Internet Business, Make Money Online, Perniagaan Internet) by admin on 14-02-2008

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Realities of Making Online Income in 2008

Realities of Making Online Income in 2008So you’ve created your blog, got your AdSense account sorted and now you sit back and wait for for the money to start rolling in… only it doesn’t. OK, so you read my article and you’ve created some killer, high-value, content. You sit back again and wait. After a few weeks you’ve made $2.43 and the rent is due. What went wrong? Nothing really, you probably did everything right. Welcome to the realities of making money on the Internet in 2008.

Every time someone clicks on one of the AdSense ads you are displaying on your site, you are going to get a cut of the money Google charges the advertiser. The amount you get varies depending on the topic keyword, competition levels for that keyword, what percentage of the pie Google actually decides to give you and which way the wind is blowing. I would say typically you would get between 5 and 25 cents per click. Let’s go with 10 cents to make the sums easier.

To make a $1000 per month, which is doable for a one person website, you need around 10,000 ad clicks.

The next thing to understand is only a small percentage of page views will result in clicks on your AdSense ads.

For each page view there is a fixed chance of the visitor clicking on an ad, say around 1%-10%. It really does depend, but let’s go with the high figure of 10%. That means, based on previous calculations you’d need around 100,000 page views to get your monthly $1000.

However, as a visitor browses your site (page views), the chances of them seeing an ad that catches their interest and clicking on it increases.

So you want to maximise your page views per visit. The higher the page views per visit the higher the number of ad clicks you are likely to get. In short, the longer they stay on your site the more chance you have of getting a click out of them.

Putting it another way your revenue will depend on the total number of page views per month. This will depend on:

  1. Traffic (number of visits)
  2. Number of page views per visit

If you have a one page website then you are going to need a LOT of visitors to generate high page views per month!

There are several points that arise from this:

  1. You need to have quality content -> traffic, people will come back
  2. You need to have lots of pages -> high page views
  3. You need to have AdSense ads on every page -> increase chance of click
  4. You need to update content frequently -> prevents page views per visit from declining
  5. Have a good spread of topics -> increases chances of seeing ad on topic of interest

Bearing this in mind it becomes obvious why a lot of Blogspot blogs don’t generate much money. They are just not designed to maximize revenue. Usually Blogspot blogs only have a couple of AdSense ads on one page - but maybe 10 or more posts per page. This means people are getting 10 “pages” worth of content for one Google Ad. In other words by just displaying one post per page you could increase your revenue by 10 times! The alternative to doing this is to have Google Ads, or other link ads, embedded in each post. This is becoming more common. However, you still need great content, and lots of it, to get the page views you needs to generate income.

Realities of Making Online Income in 2008In summary, if you want lots of AdSense revenue you need to have a lot of pageviews per month and more to the point a lot of ad clicks per month. You achieve those through great content and intelligent layout. It can take literally years to generate the high-quality content necessary to get the page views up, so don’t expect too much from your blog in the early days. Keep with it, concentrate on getting a wide range of topics (within your general niche) and tune your layout.

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