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Reach The Top For A Keyword Tips

How to reach the top position in search engine results? That is the purpose of the optimization techniques, or SEO (Search Engine Optimization). The SERP (Search Engine Result Page) should be your ultimate goal. All engines select pages depending on the keywords they contain, but the criteria of position in the SERP differ.

Principles of positioning common to search engines

What matters above all is the content.

1. Our pages, and especially the home page, must have text, with four or five paragraphs at least.
2. The content of your site must be unique. Google detects similar texts and penalizes duplicate content.
3. Your site must have a specific topic. This helps engines to find the answer to a query.
4. A frequently changing content with new articles, causes more frequent visits from robots and a premium for the position.

The keywords found in the text determine the choice of the page in response to a query.

1. Try to think of all the keywords that are relevant to the subject of the article. They must appear in the text.
2. Search engines do not yet recognize synonyms, metaphors. Think to all the synonyms to keywords you are positioning, and use them in the text.
3. They also must appear in the <title> tag and in the titles and subtitles <h1>, <h2>, etc.
4. However keywords should always be integrated into phrases readable by Net surfers, this should never be lists, even in the title and meta description (you can omit the meta keywords).
5. Keywords must also be placed in filenames. These must be summaries of the articles.

Apart from the selection and integration of keywords, some details may improve your position:

1. Loading speed of the page. Robots when indexing are allowed a limited time for each page, that is one of the billions they visit each day.
2. The words placed at the beginning of the article have more weight for the same reason.
3. The emphasis. Besides the titles, <b> or <strong> tags give more importance to words and robots use that.
4. They can index images with an alt attribute in the img tag.
5. Check regularly external links. Broken links penalize a site.

Backlinks are of course an essential factor of positioning.

1. Insert only relevant links in your articles. The links that you put on other pages and other sites are taken into account to score the page.
2. Try to get backlinks, but only relevant links. Avoid therefore directories that are not manually edited by the webmaster. Only a few deserve registration, and never when they require a backlink.
3. The weight of a link in a page is the PageRank of the page divided by the number of links. The ideal is to have a unique link on its site from a page on another site.
4. Never rename a file. You lose the backlinks and the traffic they bring, and you will return to a PageRank of 0!

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