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Evil Side of Search Engine Optimization

Some link popularity techniques are aimed at improving your business. Others are aimed at destroying a competitors brand or search engine rankings. By creating an appearance of authenticity for a particular tactic or method, an SEO can influence lesser SEOs to pursue that tactic. In a competitive world, such diversions can secure exclusive access to opportunities, and can be very lucrative.

Beginners have a tendency to try to get their link on as many pages as possible, without putting much thought into it. A lot of this can be classified as spam. This consists of joining a forum or blog, and posting a message about your new web site and it’s url. While your intentions may be good, this will undoubtedly upset everyone on the forum or blog, and force the maintainers to simply delete your message, before it ever becomes an effective link picked up by the search engines.

9 Evil Side of Search Engine Optimization by Manufacturing Link Popularity

Redirect Hijacking Using a 302 redirect from a higher PageRank site you can wipe out a competitor with a lower PageRank.

Sending Bad Karma Some webmasters meta refresh the popularity of banned domains at their competitors domains.

Blogspam Some people use cheap Indian labor to spam comments on blogs, like “nice blog - phentermine viagra texas holdem poker 123″. Others use automated bots and open proxies to blogspam. Sometimes peoples blogspam for a competitor to try to ruin the competitor’s brand.

Too Much Similar Anchor Text If your anchor text profile is not well mixed your site might be removed from the search index for popular queries. Some people have been known to use many site wide same anchor text links to point at a competing site to prevent their competitors from ranking in Google for their most important terms.

Community Link Networks Many community programs work to trade on site size, authority, PageRank, or money, as a currency to gain links from other sites which may not be on topic. Some of these networks can build thousands of links virtually overnight. This can lead to high rankings quickly in some engines, but rapid link bursts which fluctuate may lead to a site being filtered or penalized.

Email Spam Lots of high margin sites spam unknowing new webmasters asking for link exchanges. Some people may also spam for a competitor to try to destroy their brand.

3 Way Link Trade Some people set up bunk sites and have you link to their high profit site that does not link out to anything. In exchange they give you a link from a site that may be willing to link to anything to try to build linkage data into the main site. Some three way link trades are legit, but many are not.

Link Farms, Forum Spam, Guestbooks & Directories Some people use cheap labor or bots to spam forums and guestbooks. Many directories have no quality standards and will link to anything. Many greedy directory owners have started numerous directories in an attempt to cash in on the directory craze. Link farms are often similar to directories that do not have quality standards although many link farms may be a bit more incestuous with more cross linking.

Random Links Links are nothing more than a citation. If you can think of things you can say, think, or do to make people want to link at your site you can build links. There also might be ways to automate portions of the process using software or social engineering. Well what about quality links

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