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Search Engine Marketing Tips for Blogger

SEM stands for Search Engine Marketing. One of the challenges of having a ‘blog or website is that you want to be found by the search engines. To do that, your ‘blog or website has to make sense to the search engines.

SEM is when you promote an article to specific places, such as web directories, industry forums, email campaigns, or by asking friends or related businesses to add a link from their ‘blog or website to yours.

SEM is also when you add comments to ‘blog articles, which allow you to add a link for a web page from your ‘blog or website. The more links you gain, the greater the value of trust and authority the search engines place on your ‘blog or website.

There are also advanced Search Engine Marketing tactics, like writing articles that are “link-bait”, which means you’re either offering something that is: for free; intrinsically unique, controversial, funny, or a combination of any of those options and more besides.

In this scenario, the added-value of the article encourages people to share your content with others.

Search Engine Marketing tips for ‘bloggers

Linking strategies

As a ‘blogger, you’re going to make friends and hopefully influence people. Adding value to your articles with links to other websites and ‘blogs is something that can help you enrich your articles. But, it’s not just a case of adding a link to any piece of text. If you value the links you’re adding, then use the right text with the right words for the link itself.

Writing compelling, quality articles

As your ‘blog becomes more popular, thoughts will probably turn to monetizing your traffic. Often, the very thing that made those ‘blogs what they are is disrupted or demoted to make room for money-making schemes, like banner advertising and link adverts. Always keep in mind that content is king, and everything else is secondary.