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Google is an advertising cheapskate!

What is the most valuable brand in the world? Google is the number one brand in the world with an estimated value of $66 billion according consulting firm Millward Brown Optimor. This got me thinking… How did Google become the most valuable brand in the world in just a short nine years? I find this question very interesting. Conventional wisdom would suggest that Google must spend billions of dollars in advertising every year to accomplish such an impressive feat.

Well after a bit of research, one thing becomes clear… Google is an advertising cheapskate!

There are a whole bunch of factors that have combined to drive Google’s amazing success, but an aggressive advertising spend is not one of them. To put it into perspective for you, let me first share with you how much Google’s big competitors spent on marketing and sales last year.

In the last fiscal year,
Microsoft spent $11.5 billion on marketing and sales.
Yahoo! spent $1.3 billion.
eBay spent $871 million.

Google? Well Google spent a paltry $188 million on marketing and sales in 2006. To me, this is an absolutely amazing stat. A $66 billion brand on the back of less than $200 million in annual marketing expenses in less than one decade! In addition, what Google does spend on advertising is largely focused on finding great people to come work at Google. That is also pretty interesting.

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Top Benefits Of A Credit Card

Master cards and Visa card are premium credit cards that can offer premium kind of benefits to the user. A credit card is small kind of a plastic card that contains valuable information such as a picture or a signature of the user authorizes him/her to make purchases up to the sanctioned credit limit and the billing has then to be done periodically. In a credit card, the repayment is normally done after thirty days to forty days from the date of a product or a service purchase by the user.

A person can avail a credit card with the help of post, by sending an email or by making a simple phone call. Credit cards like master and visa cards are now offered with a high amount of fabulous gifts, lucrative discounts, and amazing voucher options.

Visa cards and Master cards are special kind of credit cards that are simply methods of making payments. Master and the visa card are not card issuers but they try to establish payment systems at different merchant locations throughout the world but have never issued any kind of credit cards themselves.Master cards and Visa Card have set up business relationships with merchant companies all over the world with the help of which customers can take the help of credit cards for shopping and also making any other payments like restaurant and hotel bills. These credit companies take the help of banks and financial institutions who are the ones responsible for actually issuing credit cards to the customers.

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Malaysia Bumiputra Billionaire

Tan Sri Syed Mokhtar Al-Bukhary has become the latest Malaysian to join the ranks of world’s richest, according to the Forbes 2007 list of US dollar billionaires. The inclusion of the 55-year-old, who made his fortune in the rice and sugar trade, increased the number of Malaysians in the list to nine from eight last year. He was ranked as the seventh richest Malaysian, the only Bumiputra Billionaire and 754th in the world.

Tan Sri Syed Mokhtar Shah bin Syed Nor Al-Bukhary is the richest Malaysia Bumiputra Billionaire corporate figure in Malaysia. With involvement in diversified business areas which include transportation and logistics, plantations, property development, defense and armory as well as engineering and power generation. He has a net worth estimated to be US$2.00 billion according to Forbes, making him the 7th richest Malaysian.

Former rice trader now controls Malaysia Mining Corporation (MMC); has stakes in Malaysia’s Johor Port; country’s largest independent power producer Malakoff; natural gas distributor Gas Malaysia. Donates to Islamic schools, mosques, arts.

EARLY LIFE
Syed Mokhtar al-Bukhary was born into a mid-low class family of Hadhrami Arab descent in north of Peninsular Malaysia; whose house was without necessities and luxuries. His highest education was only until form five, and he never went to university. A whole lot of his knowledge and experience was gained through his own entrepreneurship experience during his youth time.

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How to Set the Right Product Price

There are many outside influences that affect profitability and a manufacturer bottom line. Setting the right price is a crucial step toward achieving that profit. Manufacturer is in business to make a profit, but figuring out what and how to price products may not come easily.

Before we can determine which retail pricing strategy to use in setting the right price, we must know the costs associated with the products. Two key elements in factoring product cost is the cost of goods and the amount of operating expense.

The cost of goods includes the amount paid for the product, plus any handling expenses. The cost of operating the business, or operating expense, includes overhead, payroll, marketing and office supplies.

Regardless of the pricing strategy used, the retail price of the products should more than cover the cost of obtaining the goods plus the expenses related to operating the business.

A retailer or manufacturer simply cannot succeed in business if they continue to sell their products below cost.

Orangmelayu.Com memberikan satu contoh senario panduan meletak harga jualan pada produk berasas makanan seperti kek dan biskut.

PANDUAN MELETAK HARGA JUALAN PADA KEK dan PRODUK MAKANAN.

E-book percuma ini telah di sediakan dahulu dan telah berkongsi panduan ini diberapa grup masakan. Di harap “Panduan Meletak Harga” ini dapat digunakan bagi anda yang baru bermula berjinak-jinak menjual hasil kek/ kuih/ biskut. Sekadar ingin berkongsi informasi yang tidak seberapa ini. Panduan ini di gunakan untuk menetapkan harga ataupun bila membuat survey harga pasaran bagi kek/kuih/biskut.

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Advertlets Income RM589.27 in 4 Month

By referring to my previous post about advertlets, today I want to share my experience using advertlets ads. Do you use advertlets ads as your blog income? I use advertlets ads since January 2008. I will request for withdrawal by end of this May 08. If all process running smoothly, I aspect to get advertlets income in July 08 around RM600.00-RM650.00

Please don’t compare with google adsense, advertlets ads is pretty simple to apply in your blog and never worry about matching with blog content. (as long your blog comply with their T.O.S). Currently, advertlets supply ads service only for Malaysian and Singaporean. It mean, when non-Malaysia i/p or Singapore i/p click advertlets ads, the publisher won`t get any dime.

Getting RM600.00 or average RM150.00 per month using advertlets ads income is fine with me. “Lepas budget beli beras sebulan” LOL!

Anyone who already get advetlets payment? How much you earn using advertlets ads?

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