Maximizing adsense revenue by exposing your channels to advertisers

Filed Under (Earn Money Online, Entrepreneur Tips, Google AdSense, Internet Business, Make Money Online, Perniagaan Internet) by admin on 13-10-2008

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Maximizing adsense revenue by exposing your channels to advertisers.

I never knew those channels can maximizing my adsense revenue. I thought they were just for reports and stuff until i read in adsense offical blog. As you may know, you can set up your custom channels so that they’re targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the ‘Allow advertisers to target this channel’ checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.

Take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you’ll also attract advertisers from those areas. Naming and descriptions are important.

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Tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.

Tip: use the 300×250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that’s in high demand by Google’s CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content.

Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience.

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