AdSense Now Supports Third-Party Ad Serving Technology
Recently, Google AdSense has accepted display ads served from qualified third-party vendors. However, at this time, only ads in English are eligible. Its really gem of a news that Adsense is now allowing (Displaying, to precise) third part ads on its content ad network. Which means you can now control your other advertising projects through Adwords. Its really good action taken from their part as the advertisers who use third part ad networks like adbrite, bidvertiser or any other network to campaign their projects can now advertise in Adsense through Adwords.
I am not sure if most publishers understand the significants of this. Many large companies would not even think about placing an ad on a publisher’s site without being able to track the results of those ads (impressions and clicks) through a third-party ad serving intermediary. Got that?
What this now brings to AdSense are major agencies and advertisers with large budgets, who are now more willing to dip their ad budgets in Google’s content network. More advertisers with bigger budgets means more money for AdSense publishers.
Heres how you can do it.
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)
Optimizing your site to allow third-party ads to allow third-party ads on your site:
1. Opt into Image Ads
Currently, third-party ads are only available in image or Flash, so they won’t appear in text-only ad units.
2. Enable advertisers to target your AdSense channels
Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
Read the rest of this entry »
